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Since 2004, Applied Works has earned a reputation for design excellence, identifying and realising opportunities for a diverse range of clients, from commercial organisations to research institutes. We develop working relationships that last, building teams around the specific needs of the project and delivering effective, measurable results. Our commercial work is balanced with self-initiated R&D projects, that allow us to develop fresh creative ideas using new technologies, adding value and bringing a different perspective to our client projects.

Core team

  • Client Director & Founder

    Paul Kettle

    Paul acts as a trusted partner for our clients, helping them turn ambitious projects into reality by establishing actionable strategies at the outset, and ongoing support through to delivery and beyond. He also drives the funding initiatives that support our R&D work.

  • Creative Director & Founder

    Joe Sharpe

    Joe steers our creative and strategic output across the business. A love of food, maps and cycling (especially up mountains) keeps him busy both in and outside the studio. Joe is also co-founder and author of Ingreedies, aimed at getting kids excited about food.

  • Senior Producer

    Tash Allen

    Tash acts as mission control across all our projects, orchestrating internal and external client teams around tight production plans. She tailors the pace and scale of our approach to make sure project teams deliver efficiently – on time and on budget.

  • Lead Designer

    Bryony Szekeres

    Bryony leads the design team, presiding over a rigorous attention to detail throughout the design process. This, coupled with extensive experience working with editorial content, ensures the work we produce is of exceptional quality and effectiveness.

  • Lead Developer

    Richard Males

    Richard draws on a wealth of programming languages that result in the highest standards of code delivery. Although much of his work lives under the hood, the quality of code he oversees can be seen through the ease of usability and design finesse in the end product.

  • Designer

    Callum Strachan

    A recent graduate from Winchester, Callum has knowledge and experience in both design and development, ideally placing him in the heart of production. He is an excellent problem solver, and provides a robust link between the design and build teams.

  • Studio Manager

    Rachel Keeble

    Our longest serving team member, Rachel ensures the studio engine is well-oiled and running smoothy. As a keen part-time professional gardener, she also designed and maintains our outdoor studio terrace.


Clients

The clients we enjoy working with are those who present us with a challenging problem to solve, such as communicating complex trends in global resources and trade flows for Chatham House; transforming software that orchestrates 100 million daily customer interactions with Genesys; or, how to engage the public with the energy consumption of venues at London 2012. Here’s what our clients say about us…


Applied Works have a rigorous, creative approach to developing editorial ideas and have been highly collaborative partners in our projects. Above all, their distinctive UX and design skills have turned promising commissions into audience successes.

This is a major step for Genesys, and Applied Works have been instrumental in defining the future vision, helping us with our long-term strategy, and re-imagining our flagship products for existing and new market segments.

Mike Orwell, Science Editor, BBC iWonder
Merijn te Booij, VP Products & Solutions, Genesys

This is a major step for Genesys, and Applied Works have been instrumental in defining the future vision, helping us with our long-term strategy, and re-imagining our flagship products for existing and new market segments.

Merijn te Booij, VP Products & Solutions, Genesys

They understand the newest technology and approach every project with an intelligence that has the audience at the front of their minds.

They make complex information look simple. The best infographics we have seen for a long time. Winner, digital design – information, for The Times

John Hill, Art Director, The Times
Design Week Awards panel, 2011

They make complex information look simple. The best infographics we have seen for a long time. Winner, digital design – information, for The Times

Design Week Awards panel, 2011

With a development of this nature it’s all too easy to keep adding complexity and confirming people’s fear about pension planning. But Applied Works did a great job in helping us raise awareness of our retirement readiness survey and put some fun into retirement planning.

David Francis, Head of Digital Communications, Aegon

Working on a project?

If you have a project you’d like to discuss with us we’d love to hear about it. Please get in touch with Paul Kettle to arrange a meeting.